Cosmopolitan Living in Makati’s Newest Lifestyle Hub

Creativity and vitality keep the future bright as inspiration takes place at The Lerato condo in Philippines.

Fueled by the same dynamism that constantly recreates Makati as a city of great passions and potential, The Lerato will be surrounded by centers of enterprise and culture true to the flourishing spirit of the city. With The Lerato's newest and second tower, select from a variety of well-designed spaces suitable for single or family living. Live comfortably with modern conveniences that easily compliment your own vibrant lifestyle.

Tap into your own creative energies and explore its boundless potential. The dynamic art of discovery will come full circle with the Shops at The Lerato, a 2,800 sq.m. destination with an expanse of open greens and specialty retail establishments.

Life at The Lerato will invite you to discover the city as it unfolds around you.

LTS Numbers

Tower 1: 25700

Tower 2: 26139

Tower 3: 26961

Delight Beyond Imagination

Discover a leisurely way of living as you find serenity and bliss in the heart of Davao's premier lifestyle district.

Experience the vibrancy of city life while enjoying unparalleled joy and relaxation in living spaces that define you and your lifestyle. Take pleasure in your own laid-back yet stylish home that offers not only comfort but utter contentment.

Join us for an afternoon filled with fancy treats and refreshments, as we let you experience the distinct class of leisure condo living that Abreeza Place can offer.

22 July 2012 (Sunday)
1:00 pm - 6:00 pm
Abreeza Place Showroom
G/L Abreeza Mall
JP Laurel Avenue, Bajada, Davao City

RSVP:
Lanie Gagatam (63905) 334.6187
Jonee Abella (63917) 785.8185
Geno Branzuela (63916) 600.5661

Make your room apper BIGGER!

Make your space in your home by painting your walls light and using dark colors for the border and trim. Paint your wall trim and moldings a lighter color than your walls. When you paint your moldings light, the wall appears further back, making your living room appear bigger.

condo in philippines

Modernity of Condominiums in Modern Trends

There are many reasons why condominiums had gained a lot of popularity and demand in the Philippine market, and some of the reasons why is because of its many benefits which can accommodate to the needs of many modern Filipinos in today’s modern trends.

In today’s modern trends, condominiums had gained a lot of popularity and demand in the Philippines. The reason why is because of its many benefits which can accommodate the different trends and lifestyles of modern Filipinos in today’s modern trends. Here are some of those:

The Need for an Accessible Home
One of the main benefits that condominiums can offer to its residents that made these types of housings popular and in-demand in the market is because of its accessibility.

Due to the fact that most condominiums today are found near or within major business and commercial districts, such as in Makati City, Ortigas Center, Pasig City, Eastwood, and in other popular business districts in the country, condominiums can offer their residents the ease and convenience in accessing their workplaces while avoiding the usual hassles of morning rush hour.

The Need for a modern Family Home
Though found in some of the busiest districts in the country, condominiums can still offer the peace and privacy that many Filipinos are looking for in a home. In addition to that, the size of a single condominium unit in the city can offer the appropriate space for Filipino families.

However, there is a type of condominium which specializes mainly in providing the best and modern family-home that many Filipinos are looking for. These types of condo in Philippines are known as condominium complexes.

What is a Condominium Complex?
A condominium complex is a type of condominium which is mostly found in the outskirts of Metro Manila as well as in a number of popular provinces around it. In addition to that, a condominium complex is also comprised of several condominium buildings, from mid-rising to high-rising buildings, which are found in an exclusive community resembling a modern subdivision.

Because of its location, and the exclusivity that its community can offer to its residents, condominium complexes can offer the perfect environment for growing Filipino families, which also made condominiums as one of the most popular and in-demand types of modern family-homes today.

Need for Amenities
In addition to the location that condominiums and condominium complexes can offer to its residents, these types of housings can also offer different benefits which made these types of housings even more popular and in-demand in the Philippine market.

Condominiums became popular not only because of its accessibility but also because of its unique collection of resort facilities including swimming pools, gyms, and sports complexes. Condominium complexes, on the other hand, can also offer such benefit to its residents, but with the addition of recreational parks and playgrounds for growing children.

Alveo unveils High Street South, BGC’s cultural district

Bonifacio Global City (BGC) is bound to become the country’s premier urban destination.

Alveo Land recently launched its most iconic and pioneering urban development that is set to redefine BGC's landscape in the next 25 years: High Street South.

Alveo Land is reinvigorating the BGC experience through the introduction of High Street South -- a 7.6-hectare development that will consist of three blocks, stretching from 5th avenue to 11th street in BGC.

As the leader in pioneering developments in the country today, Ayala Land Inc. (ALI) led the revival of BGC beginning with the rise of Serendra(condo in Philippines) in 2004, Market! Market! in 2006, and Bonifacio High Street in 2007.

Bonifacio High Street (BHS) sees the rise of more developments breaking ground in BGC such as the Mind Museum, Kukun, and the extension of Bonifacio High Street.

Gracing the grand launch at new Bonifacio High Street in BGC were Tony Aquino, president of Ayala Land; Bobby Dy, executive vice president of Ayala Land; and Meean Dy, head of Strategic Landbank Management Group of Ayala Land. Also present during the event were Ayala Land partners, namely Manny Blas, president of Fort Bonifacio Development Corp.; Butch Campos, chairman of Evergreen Holdings; as well as Arnel Casanova, president of Bases Conversion and Development Authority, Taguig City Mayor Lani Cayetano and Fort Bonifacio barangay chairman Lino Cayetano.

The grand launch was highlighted by a building architecture projection show and the unveiling of a 14-foot scale model featuring an innovative play on the concept that brought Alveo High Street South to life.

"High Street South will rise at the heart of Bonifacio Global City and is envisioned to be the cultural district of BGC," Aquino said. "This project will be the newest, most exciting, and the largest development of this scale that willbe the home to the most prime residential and commercial ideals all over the metropolis."

With BGC being the home of passionate minds, the rise of High Street South as a cultural district that complements its inherent dynamics and is set to become the pulse of the city . Inspired by today's leading urban-cultural hubs, the 7.6-hectare development will provide BGC residents and visitors with modern conveniences, a vibrant street life, and a multi-faceted community atmosphere that will further emphasize Alveo Land's expertise in understanding the future ideals of modern and dynamic living.

High Street South represents a real commitment to create the best masterplanned urban address in Metro Manila that will redefine the BGC landscape in the next 25 years. It will offer modern urban conveniences and a dynamic street experience that complements BGC's thoughtfully-designed urban landscape through unique pedestrian-friendly infrastructures. The district will exude a lively, cosmopolitan vibe through distinct and evolving architectural designs that radiate a memorable sense of place, thus delighting urbanites with an inviting and multifaceted city experience.

Its highly-networked location and diverse lifestyle destinations will be anchored on the district's modern retail concept that boast of pedestrian-oriented boutique stores and leisure-oriented commerce that will emphasize Alveo Land's thrust of creating integrated live-work-play districts. High Street South will also be characterized by mixed-use developments comprised of office buildings, commercial developments and residential enclaves. The development will be a good mix of global to local retailers and leisure-oriented commerce on the ground floors and the most prime and most modern living experiences on the top floors. High Street South will feature greens and open spaces prominently, with the developer putting a lot of attention to open spaces and parks, not typically found in urban cities.

Adapting BGC's dynamic and highly urban lifestyle, High Street South will offer an array of distinct lifestyle, cultural, and business infrastructure, pioneering architectural and landscape design, and ultimate urban convenience and prestige.

Malaya Business Insight

01 December 2011

condo in Philippines

Accessibility to Business and Commercial Districts

According to many expert realtors, condominiums became popular and in-demand in the market because of its many benefits, which can accommodate the kinds of benefits that many modern Filipinos are looking for in a perfect home. Here are some of those:

What are the kinds of benefits can condominiums offer that made these types of housings popular and in-demand in the market? According to many expert realtors, condominiums became popular and in-demand in the market because of its many benefits, which can accommodate the kinds of benefits that many modern Filipinos are looking for in a perfect home. Here are some of those:

Accessibility to Business and Commercial Districts

Most condominiums in the city are found in business and commercial districts, such as in Makati City. Because of its location, these types of housings can offer its residents the accessibility they require which will allow them to easily and conveniently access their workplaces from their homes, which was also the reason why condominiums had gained a lot of popularly and demand in the country.

However, though found in some of the busiest districts in the country, condominiums are still known to offer the peace, privacy, and security that many Filipinos are looking for in a modern home. But other than just the accessibility, or the privacy and security, which condo in Philippines are known to offer, there are also other reasons why condominiums had gained a lot of popularity and demand in the market.

Amenities of Modern Condominiums

Condominiums are known as some of the most popular types of modern housings in the market, and part of the reason that made these types of housings popular and in-demand in the market is because of its collection of amenities, including swimming pools, gyms, and sports complexes.

Due to the fact that condominiums are the only types of housing in business and commercial districts that can offer such facilities, these types of housings quickly became one of the most popular and in-demand types of housing in the country which also led to the growth of condominiums in the Philippine market.

Other Popular Benefits of Condominiums

Condominiums are also known for its flexibility. Condominium complexes are types of condo for sale which are mostly found around the outskirts of Metro Manila or even in many popular provinces around the provinces.

Because of its choice of location, condominium complexes can offer the best and suitable environment for growing Filipino families, particularly for their growing children.

Like condominiums in the city, condominium complexes can also offer facilities such as swimming pools, gyms, and sports complexes. But in addition to that, condominium complexes can also offer facilities which can accommodate the needs of growing children, such as recreational parks and playgrounds.

Home for Christmas

The ALVEO Holiday Celebration

Come home to the best gift you can give yourself and your loved ones this holiday season - the most wonderfuly innovations in living with Alveo Land.

Unwrap and discover special deals and exciting holiday treats that will bring you merry days from Christmas and beyond,

Twinkling, Twinkling Lights with Ferndale Villas
Bring home the holiday sparkle with DIY lanterns.

A Touch of Love with Celadon Park(manila condominiums)
Indulge in relaxing holiday-scented hand massages.

Build the Joy with Ametta Place
Stylize gingerbread houses with yummy candy.

Sparkly Nibblers with Marquee Residences
Design and munch on scrumptious Christmas cookies.

Tree-fic Holiday with Two Serendra
Decorate charming tabletop Christmas trees.

All Stocked Up with Alveo Southside (Venare, Treveia, Verdana)
Play a giant holiday game for a chance to win cool gifts.

Sweetest Picks with The Lerato(condo in Philippines)
Treat yourself at our delectable dessert bar.

11 December 2011 (Sunday)
3:00pm - 9:00pm
The Gallery, 2/F Greenbelt 5
Ayala Center, Makati City

RSVP:
Marynol Alejandro
(632) 848.5100

Condominium Complexes: Home for Filipino Families

Condominiums are a popular type of home for Filipinos seeking to live in a home within walking distance from their workplaces. However, there are also other types of condominiums which aim to offer a home for growing Filipino families. These types of condominiums are known as condominium complexes.

Condominiums are some of the most popular types of housing in the Philippines today, particularly among many modern Filipino families. So what made condominiums a popular type of housing for growing Filipino families?

Condominiums for Growing Families

Most condominiums are found in business and commercial districts, which is why these types of modern housings became popular among many modern Filipinos who seek to live in a home near enough for them to easily and conveniently access their workplaces while avoiding the usual hassles of morning rush hour .

However, these types of housings are usually suitable for specific Filipinos such as company or corporate executives, high-wage earners, as well as businessmen and women. For Filipinos with a growing family, these types of modern housings may not be as suitable as other Filipinos have had. This is the reason why new types of condo in Philippines were introduced in the market which aims to offer Filipinos a modern housing for modern Filipino families.

Differences of Condominiums and Condominium Complexes

One major difference between condominiums and condominium complexes are its location. Condominiums are mostly found in the city, while condominium complexes are found around the outskirts of Metro Manila.

Because of its location, these types of housing can offer their residents a more family-oriented environment due to its seclusion from the noise and busy traffic of the city, allowing for more room for children to run and play.

In addition to that, another difference is that condominium complexes are mostly found in exclusive communities, which is similar to that of housing communities or subdivisions, or complexes. And that it is mostly comprised of several mid-rising and high-rising condominium buildings.

Another difference is with its collection of facilities. According to many experts, condominiums are the only types of residential Philippines properties for sale in business districts that can offer facilities such as swimming pools, gyms, and sports complexes.

Condominium complexes can also offer the same benefit that those types of condominiums can offer, but with the addition of facilities geared towards the needs of growing children, such as recreational parks and playgrounds.

Similarities

In addition to its type of ownership (housing tenure), condominiums and condominium complexes are also similar in terms of their maintenance and security personnel. Another is its similarities in its monthly dues, which are fees paid by unit owners for the maintenance of the whole condominium as well as wages of its personnel.

Discover a revolution in city living

Discover a revolution in city living.

Introducing: The Maridien, High Street South Block’s first residential tower.
Nov18-19, 2011 | Bahia Intercon, Makati.

condo in Philippines

Alveo Land introduces The Lerato in MCBD North

It has always been the intent of every metropolitan dweller to find the right balance between juggling a career and enjoying life’s passions.

And while most would assume that venues where every facet of your lifestyle can be complemented are few and far between in the city, the introduction of a new residential development from Alveo Land, Ayala Land's standard bearer for innovation, would like to differ.

Now there's a place for you to experience this: a place where every facet of your lifestyle is complemented by a home that can let your creative side run free-and it's right at the heart of Makati. Alveo Land, Ayala Land's standard bearer of innovation has now made it possible for urban dwellers to experience cosmopolitan living in the MCBD North (Makati Central Business District North) with The Lerato.

"MCDB North is Ayala Land's newest district in Makati poised to develop into an impactful, integrated mixed-use district," explains Dante M. Abando, President of Alveo Land. "And The Lerato is essentially the tangible representation of Alveo Land's commitment to enrich the work/life balance of Makati's urban achievers."

Being the pioneer developer within MCBD North, with signature project-The Columns(makati condominiums) Ayala Avenue, Alveo Land draws on their understanding of the thriving district and a shared vision with their mother company, Ayala Land, to emphasize and define Makati North as the preferred address for residential, business and recreational pursuits.

"The Lerato is essentially the tangible representation of Alveo Land's commitment to enrich the work/life balance of Makati's creative culture," says Abando. "The project allows residents to enjoy an integrated development living concept that complements their passions and lifestyle."

Nestled near the Reposo Area (now referred to as Nicanor Garcia St.), future residents will appreciate the development's proximity to business and commercial establishments, complemented by quaint dining and cultural destinations, complementing the diversity of lifestyles that its residents lead.

The Lerato is also in close proximity to commercial, retail, educational and institutional landmarks such as Ayala Malls (Glorietta and Greenbelt), Makati Medical Center, Medical Plaza, Ateneo Graduate School, Mapua Institute of Technology, De La Salle Graduate School of Business, Assumption College, Colegio San Agustin, Makati Sports and Makati Golf.

Meanwhile, the importance to nurturing individual creativity and the need to pursue every artistic passion will also be apparent within the development itself. The 3-tower project will house a Meditation room to help everyone be in tune with their inner selves and in touch with their creativity; an AV/Theatre room for appreciation of the performing arts; Picnic/Barbeque area, jogging trail, and a Roof deck/garden to encourage convergence and bonding of a variety of cultures, characters and personalities.

Indeed, The Lerato(condo in Philippines) will be the perfect venue where urbanites will have a taste of cultural, social, and artistic refinement right in the center of Makati. "Simply put, The Lerato is for the new Makati resident," says Abando. "One that sees Makati not just as a corporate arena; but appreciates it as a new frontier that combines work and recreation."

Alveo Land Corp. sets the benchmark for innovation in Ayala Land. Armed with sharper foresight, unparalleled excellence and total commitment, Alveo Land Corp. is a real estate company that doesn't just find the means to provide the most innovative homes, it looks for ways to make you live the life you deserve. For more information, visit www.alveoland.com.ph, email info@alveosales.com.ph or call (632) 848.5100 (Metro Manila) and 1-800-10-8485100 (Outside Metro Manila)

Community life at the Lerato

Overtime, condominiums have developed into integrated, self-contained neighborhood concepts, with contemporary homes that fuse their resident's needs and anticipate the evolution of their lifestyles.

And as Ayala Land's benchmark for innovation, Alveo has become known for achieving a delicate balance between a sense of privacy and the ideals of convergence, with thoughtfully created social spaces integrated in their developments.

The newest addition to this ever-growing portfolio is The Lerato. Born out of Alveo Land's intrinsic understanding of the urban achiever's lifestyle, The Lerato (condo in Philippines)rises at the Makati Central Business District (MCBD) North with the promise of redefining cosmopolitan living. "Alveo Land recognizes how urbanites' lives revolve around the diverse opportunities around them, "says Jennylle Tupaz, Alveo Land's group head for project development. "This is why we showcase The Lerato's seamless masterplan, which incorporates a unique array of retail and recreational amenities anchored on the preferences of every MCBD urban dweller."

The Lerato will feature a distinct amenity that will enhance urban convenience while proviging the stage for optimal community life: The Shops at The Lerato. Providing a full retail experience for future resiidents, it will be 2,800 sqm. of lavish spacce that will host a wide array of specialty boutiques, fine delis and quality galleries. "This will be a great destination for the future residents of The Lerato as it welcomes the same vibrant culture and passions of Makati,"share Tupaz.

Inside the development, graceful amenities also emphasize Alveo Land's concept of innovative urban living. Future residents will find a sense of escape with its lush pockets of greenery, adult and kiddie pools, and a viewing garden at the roof deck to appreciate Makati's skyline at night. The Lerato (condo Philippines)will also house a picnic and barbecue area for families and friends to spend their weekends together, while the AV and game rooms allow opportunities to de-stress after a full day's work. Other features include a lap pool, workout studio, and a meditation room designed t enrich both the mind and body.

Business Mirror
19 October 2011

F5JVBEQN28JF

Condo in Philippines The Lerato

condo in Philippines

Alveo Land expands footprint to Davao

Alveo Land, a wholly-owned subsidiary of Ayala Land, Inc. (ALI), introduces its distinct brand of urban innovation in Davao.

Ayala Land envisions a masterplan for the city that will embrace a refreshing integrated lifestyle; one where careful urban planning will seamlessly combine the best facets of living, business and leisure-thus making the most out of what this city has to offer.

Alveo Land Corp.-Ayala Land's benchmark for innovation-introduces a new residential concept-Abreeza Residences. Effortlessly weaving itself into the unique culture of Davaoeños and the city's budding metropolitan landscape, it has all the makings of becoming Davao's most desirable address.

"Abreeza Residences will be part of a P5-billion, 10-hectare mixed-use development that Ayala Land is developing in partnership with Davao-based Anflo Group of Companies (Anflocor)," said Anton Sanchez, division manager of Project Development for Alveo Land.

The formidable partnership between Ayala Land and Anflocor will be anchored through the formation of Accendo Commercial Corp., which will be the prime developer of Abreeza in Davao and all its integral mixed-use components. Accendo has specifically chosen Alveo Land to be the vehicle through which it will establish a unique and exclusive new residential component within Abreeza's integrated community.

The pioneer residential project in Abreeza is y masterplanned to offer an exclusive and prestigious cosmopolitan living experience that complements modern urban living in Davao.

Abreeza Residences underscores Alveo Land's understanding of its market-allowing them to build not just a structure, but a home that anticipates the needs of its future residents as well.

"As Alveo Land's first foray into Davao, Abreeza Residences is set to embody our overall vision of defining a new residential ideal based on upscale integrated living. There's a conscious effort on our part to understand the nuances of the culture of discerning Davaoeños so that we can design and build what will quickly be Davao's most desirable address," Sanchez said.

Once it rises, the 26-storey development will be one of Davao's highest buildings to date. Its central location means denizens will be able to enjoy accessibility to the rising business, leisure and commercial establishments that will soon line Davao's first Ayala Land developed district. And inside, themed function rooms with a scenic veranda, a fully-equipped gym, a leisure pool with a scenic veranda and 24/7 Wi-Fi connections are just some of the exclusive amenities that will lend itself to the ease, convenience and prestige that one can expect from a signature address that promises to be the pinnacle of cosmopolitan living in Davao.

"It bears an entire blueprint that is geared to allow future residents to enjoy the merits of a luxurious and integrated lifestyle-everything from the building's design to its amenities to its location is intended to define itself as the city's most desirable address," Sanchez said.

Malaya Business Insight
20 October 2011

condo in Philippines

Benefits of Condominiums

Condominiums became popular in the Philippines because of its collection of modern benefits that can accommodate the needs of many modern Filipinos in today’s modern competitions.

Condominiums are said to be as one of the most popular and in-demand types of housing in the Philippines today. Part of the reason why is because of its many benefits which can accommodate the needs of modern Filipinos. Here are some of those benefits:

Benefits of Condominiums

Condominiums first became popular in the Philippines because of its accessibility. Most condominiums in the Philippines are found within business and commercial districts, such as within Makati City, Ortigas Center, Eastwood, and many other business centers in Metro Manila.

Because of its choice of location, condominiums can offer its residents the advantage of living in a home where they can easily and conveniently access their workplaces and their businesses. This is the reason why most Filipinos that lives in a condominium unit are those that spends more time at work rather than at home, such as company and corporate executives, high-wage earners, and many more.

However, there are other reasons why condominiums became popular in the Philippines. Other than in the city, there are also a number of condominiums which are found in the provinces or in the outskirts of Metro Manila. These types of condo in Philippines are known as condominium complexes.

Condominium complexes are types of condominiums which are mostly found in the outskirts or even in the provinces. Although not as advantageous compared to its city counterpart in terms of accessibility to business and commercial districts, condominium complexes does offer the kind of environment suitable for growing Filipino families.

Because most condominium complexes are found in secluded location, full of greens and peaceful surroundings, as well as in an exclusive community or complex, these types of condominiums can offer the perfect environment suitable for Filipinos planning to start their own family in privacy, safety, and in peace.

Other Popular Benefits of Condominiums

Other than its flexible locations, condominiums can also offer other popular benefits that made these types of housings even more popular and in-demand in the Philippine market. This is because of its collection of amenities, including its collection of resort facilities such as swimming pools, gyms, sports complexes, recreational parks, and playgrounds.

There are also a number of new condominiums in the Philippines today, according to many Philippine real estate experts, which can offer a new payment term that made these new condominiums even more popularly in-demand. This is because most of these new houses can now be owned and paid in installment.

JP2MGGSTJEQ4

Greens and Screams

Get ready to dig into nature's greatest treats as it nurtures your greatest dreams.

Enjoy the greener side of life at Alveo's Southside's three thriving communities - Venare, Treveia and Verdana.

Scream in delight and jump for joy as you discover these neighborhoods in an action-packed, outdoor Halloween adventure.

Creature Feature
Strike a monstrous pose with out zany zombies and big blossoms.

Spooky Cookies
Chomp on chewy cookies you can decorate with scary candies.

Exciting E-nvasion
Play action strategy games at our e-Game station.

Zombie Tag Party
Take part in this mad dash for the coolest Halloween treats.
Remember: don't let the zombies and ghouls trick you out!

23 October 2011 (Sunday)
10:00am to 5:00pm
Treveia Clubhouse
NUVALI, Sta. Rosa, Laguna

RSVP
Marynol Alejandro
(632) 848.5100
condo in Philippines

Alveo Land: The Lerato in Makati City

The Lerato (condo in Philippines)in Makati City


The Lerato-A New Height of Cosmopolitan Living in Makati by ALVEO Land‬‏ (an Ayala Land Company) For more information and unit viewing, feel free to watch the full video here...

GRRR7J3QFBUJ

Cosmopolitan Masterpieces at The Lerato

Time

Wednesday, October 19 · 6:00pm - 10:00pm

Location
Quezon Ballroom, Makati Shangri-la

Created By

Alveo Land Corp
condo in Philippines

Diversity redefined at The Lerato

The Makati Central Business District (MCBD) is fast becoming the residence of choice for today’s urban achievers.

With the country's top business and leisure avenues nestled within the MCBD, residents now prefer to live in a strategic location, with access to everything they need. It's the ideal way to get the most out of the MCBD's live-work-play environment, which Alveo Land recognizes with The Lerato(condo in Philippines).

Being positioned in the northern area of Makati, this address provides access to a variety of shops and establishment that hosts diverse interests.

Integrating the MCBD's diverse cosmopolitan lifestyle options with its foresight in providing innovative living solutions, Alveo imprints its presence in Makati with a residential complex that showcases a unique retail experience.

"Its integrated design will complement the preferences of every MCBD urban dweller. Through both retail and recreational amenities, residents will get to enjoy the cosmopolitan lifestyle offerings of the city without having the need to leave their homes," said Yeng Tupaz, project development head for Alveo Land.

A 2,800 sqm retail piazza will offer a selection of shopping, dining, and leisure destinations, including a basement grocery. It will also host various activities such as weekend bazaars, mini art exhibits, and other events that will foster a sense of community.

Alveo Land is a wholly-owned subsidiary of Ayala Land.

Manila Bulletin
29 September 2011

Makati condo project eyed to bring in P1.4B for ALI

LISTED property developer Ayala Land, Inc. (ALI) expects to generate around P1.4 billion in sales from its latest Lerato Tower 2 condominium in Makati City on top of P1.6 billion it aims to bag from the project’s nearly sold-out first phase, an official said.

The firm is infusing P1 billion for the construction of the second tower, lower than the P1.4 billion for the first building, Aris C. Gonzales, project development manager of Ayala Land subsidiary Alveo Land Corp., said at a briefing yesterday.

The 24-floor second tower will house 360 units to be sold at an average of P115,000 per square meter (sq m.).

Prices will range from P3 million to P4 million for the 30-31 sq m. studio units, P5 million to P6 million for the 48-54 sq m. one-bedroom units and P8 million to P10 million for the 78-85 sq m. two-bedroom units.

Mr. Gonzales said the excavation for both towers located at the business district of Makati is ongoing.

Already, 91% of Lerato Tower 1 (condo in Philippines)units have been sold out, he said.

Alveo Land expects Tower 2 to fare well in sales, like the first tower, which had an average selling rate of 35 units per month.

"The turnover for Tower 1 will be on the third quarter of 2015, while for Tower 2 it will be on the third quarter of 2016," he added.

Mr. Gonzales also conveyed that Alveo Land is looking to launch another condominium makati project within the year which will be located in Legaspi Village, Makati City.

However, he declined to elaborate, saying the project is still under initial planning.

Aside from condominium units, Ayala Land earlier announced its venture on socialized housing by making a new subsidiary that will handle its first project in General Trias, Cavite on the 10-hectare lot owned by the firm.

The firm said the creation of its fifth brand Buena Vida was touted to cater to the low-end market, offering lot packages amounting to around P400,000 and trimmed downpayment of 5% from 10%.

The property developer currently operates four residential brands:

luxury Ayala Land Premier, upper- and middle-income Alveo, affordable Avida, and mass housing Amaia.

Ayala Land's net income in the first semester surged by 35.46% to P3.87 billion from P2.87 billion of the same period last year.

Ayala Land shares slipped by 2.02% yesterday to close at P15.50 per share from the previous day.

YEQ9PDZHU7NZ

Ayala’s high-end property unit eyes 6 more projects

Reflecting the firm’s bullish take on the real estate market, Ayala Land Inc. unit catering to middle to upper-class income market Alveo Land Corp. is targeting the launch of six more projects in major growth areas until the end of the year.

Alveo Land project development head Jennylle Tupaz said they are soon launching projects in five more locations - Makati, Tagaytay, Cebu, Davao and two in Bonifacio Global City.

Part of Alveo Land's aggressive launches is the recent unveiling of the P1-billion second tower of its residential condominium project in the northern side of the Makati Business District, the Lerato(condo in Philippines).

Tupaz said the 24-story tower will bring in a total sales value of P1.4 billion to the company. Lerato's second tower offers a total of 360 units - 240 studio units, 72 one-bedroom units and 48 two-bedroom units with selling price of P4.7 million or P115,000 per square meter. The studio units are 30 sqm in floor area, the one-bedroom with 48 to 50 sqm and the two-bedroom with 78 to 85 sqm.

Tupaz said the first tower, which was launched in 2010, is already 91-percent sold and target turnover is third quarter of 2015. Meanwhile, she said that the second tower is already 33 percent sold and turnover is third quarter of next year.

Meanwhile, Alveo Land innovations and design head Gilbert Berba said the Lerato project is one mark in Makati of the Ayala group to fulfil its undertaking of redeveloping the country's premier business district. "We're here to stay," he said.

"From the beginning, The Lerato was envisioned and designed to converge residential and commercial elements, reflecting and complementing the creative and dynamic feel of the MCBD North. As part of its masterplan, the ground floor of the development will be designed to house a diverse mix of retail and dining options that adds to the equity of this blooming cosmopolis," Berba said.

The Ayala group is aggressively redeveloping the city of Makati, dividing the city into hubs - the Cosmopolitan District which is the area of the Glorietta malls and Greenbelt shopping and dining centers, the Urban Oasis which is Ayala Triangle, the Cultural and Creative Hub which is the Northern part of Makati, the Tech and Transit District which is the Southside of Makati and the Entertainment Hub.

The Daily Tribune
18 August 2011
By: Danessa O. Rivera