Monday, December 12, 2011

Alveo unveils High Street South, BGC’s cultural district

Bonifacio Global City (BGC) is bound to become the country’s premier urban destination.
Alveo Land recently launched its most iconic and pioneering urban development that is set to redefine BGC's landscape in the next 25 years: High Street South.

Alveo Land is reinvigorating the BGC experience through the introduction of High Street South -- a 7.6-hectare development that will consist of three blocks, stretching from 5th avenue to 11th street in BGC.

As the leader in pioneering developments in the country today, Ayala Land Inc. (ALI) led the revival of BGC beginning with the rise of Serendra(condo in Philippines) in 2004, Market! Market! in 2006, and Bonifacio High Street in 2007.

Bonifacio High Street (BHS) sees the rise of more developments breaking ground in BGC such as the Mind Museum, Kukun, and the extension of Bonifacio High Street.

Gracing the grand launch at new Bonifacio High Street in BGC were Tony Aquino, president of Ayala Land; Bobby Dy, executive vice president of Ayala Land; and Meean Dy, head of Strategic Landbank Management Group of Ayala Land. Also present during the event were Ayala Land partners, namely Manny Blas, president of Fort Bonifacio Development Corp.; Butch Campos, chairman of Evergreen Holdings; as well as Arnel Casanova, president of Bases Conversion and Development Authority, Taguig City Mayor Lani Cayetano and Fort Bonifacio barangay chairman Lino Cayetano.

The grand launch was highlighted by a building architecture projection show and the unveiling of a 14-foot scale model featuring an innovative play on the concept that brought Alveo High Street South to life.

"High Street South will rise at the heart of Bonifacio Global City and is envisioned to be the cultural district of BGC," Aquino said. "This project will be the newest, most exciting, and the largest development of this scale that willbe the home to the most prime residential and commercial ideals all over the metropolis."

With BGC being the home of passionate minds, the rise of High Street South as a cultural district that complements its inherent dynamics and is set to become the pulse of the city . Inspired by today's leading urban-cultural hubs, the 7.6-hectare development will provide BGC residents and visitors with modern conveniences, a vibrant street life, and a multi-faceted community atmosphere that will further emphasize Alveo Land's expertise in understanding the future ideals of modern and dynamic living.

High Street South represents a real commitment to create the best masterplanned urban address in Metro Manila that will redefine the BGC landscape in the next 25 years. It will offer modern urban conveniences and a dynamic street experience that complements BGC's thoughtfully-designed urban landscape through unique pedestrian-friendly infrastructures. The district will exude a lively, cosmopolitan vibe through distinct and evolving architectural designs that radiate a memorable sense of place, thus delighting urbanites with an inviting and multifaceted city experience.

Its highly-networked location and diverse lifestyle destinations will be anchored on the district's modern retail concept that boast of pedestrian-oriented boutique stores and leisure-oriented commerce that will emphasize Alveo Land's thrust of creating integrated live-work-play districts. High Street South will also be characterized by mixed-use developments comprised of office buildings, commercial developments and residential enclaves. The development will be a good mix of global to local retailers and leisure-oriented commerce on the ground floors and the most prime and most modern living experiences on the top floors. High Street South will feature greens and open spaces prominently, with the developer putting a lot of attention to open spaces and parks, not typically found in urban cities.

Adapting BGC's dynamic and highly urban lifestyle, High Street South will offer an array of distinct lifestyle, cultural, and business infrastructure, pioneering architectural and landscape design, and ultimate urban convenience and prestige.

Malaya Business Insight

01 December 2011

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